Startup funding

Description

Kaleidibo was a new start up, aiming to sell wireless headphones and gain wide market recognition. However, they were faced with too much competition and lacked the necessary funding for marketing.

Process

We began by meeting with the executives and determining the areas to invest in. The first area was marketing, so we helped the company carry out market research and invest accordingly,

Customer

Kaleidibo

Service

Investment

Date

01 | 08 | 2019

Website

www.startup.uk

Target

Our main task was to figure out the areas in marketing that required the most funding and successfully allocate the appropriate sums to produce the best result.

Solution

We started by meeting with the executives and carrying out market research. We pin-pointed both strong and weak areas and came up with a marketing investment plan that would guide us.

Result

The appropriate sums were allocated to the areas that required funding, and we were able to boost marketing and - as a result - headphone sales. Kaleidibo became much more competitive.

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